Cigalah, although a member of the overall Yousuf M.A.Naghi & Sons Group, is in itself, a group of four companies and divisions. These include:
* Consumer Products Division
* Pharma & Healthcare Division
* Watch, Textile & Retail Division
* Zawaq Foods Company (Fully Fledged
* Manufacturing and Packing Operation)
Cigalah was initially a sales and distribution company, whose overall philosophy put simply
“To Put the Right Products on Shelves…..in the Best Possible Light, and with the Best Marketing Support, so that Consumers Buy Them.”
That simple but effective approach has resulted in Cigalah working with numerous blue chip companies, to provide a truly comprehensive
nationwide distribution services for their products. Japan Tobacco, Davidoff (Imperial Tobacco - Reitsma), Altadis (Gitanes & Gauloises), Adams/Halls, Jordan, Nutricia, Foster Clark's, Timex, Coast (Campina), Adidas, Walkers of Scotland, Perfetti-van Melle (Mentos & Fruit-tella ) Hill Bros Bros, and many other reputable international companies have all agreed that Cigalah has the right
chemistry to represent their products in Saudi Arabia.
Behind Cigalah's approach is a formidable organization that focuses on increasing market share for its partners and principals. With its headquarters,
main warehouse and administrative offices in Jeddah, supported by two regional offices in Riyadh and Dammam, and branch offices plus warehouses
in eleven cities throughout Saudi Arabia, Cigalah's sales force is able to cover most of the wholesale and retail outlets Kingdom-wide, as well as over
2,000 pharmacies and other key outlets.
A recent success story has been the Cigalah Group’s Pharma & Healthcare Division Division. This division has firmly established itself not only in the market but also with a comprehensive portfolio of pharmaceutical and personal healthcare products from international companies as diverse as Boots
Healthcare (Strepsils-Clearasil-E45 Cream) in the UK, Serono of Switzerland to Biersdorf of Germany, 3M Healthcare and Julphar. The division can
effectively target both the private and public sectors and has managed to sustain a consistent growth level averaging yearly at approximately 20%.
The regulatory affairs department of the division is commissioned with the job of registering with the respective government authorities new products
being introduced into the Saudi market as well as accurately classifying the products as either registered medication, herbal or moved into the
non-registered free sale market segment
The Watch, Textile and Gift Division of the group markets a range of well-known brands of popular watches ranging from fun & sporty timepieces
to the sophisticated Swiss dress watches. Also in its portfolio is a range of high quality cotton products including Shamaghs & Gutras (traditional Arab
headdress) and male underwear.
Associated to the division but autonomously run, are retail outlets specializing in exclusive and fine jewellery. These are in effect exclusive shops
in prestigious shopping malls dealing in high value pieces of jewellery, the majority of which are one-off designer pieces.
They are also the sole agents for several marques of hand crafted Swiss watches.
The retail outlets in Saudi Arabia are intrinsically linked to the group’s wholly owned exclusive London Showroom in Burlington Arcade, Piccadilly,
operating under the name of Johnson Walker, who source fine period & signed jewellery for the Saudi market.